Plain-language marketing plans for one-person trades

Frequently asked questions

Questions solo owners ask us

Short, direct answers to the questions one-person trades and home-service owners ask most, from what it costs to what happens if it doesn't work.

Written by Ali Sedighi, MBALast updated:

These are the questions one-person trades and home-service owners ask us most often. The short answers are in the list above; below, we go into more detail on the four that matter most before you decide anything: money, time, ownership and trust.

Frequently asked questions

How much does MyMarketing.ca cost?

Paid help begins at $1,999 a month if you stay flexible, or $1,499 a month if you commit to a year, with GST/HST added for Canadian clients based on their province. If your trades business is eligible, the first half-hour talk costs nothing.

Do I have to sign a long contract?

No. There is no long-term contract; you can leave by giving 30 days' notice. Paying annually lowers the monthly price, and that is the only longer commitment on offer.

I am a one-person business. Is a paid plan realistic for me?

It depends on your numbers. If your jobs are worth enough and you have room for more work, it can pay for itself. If not, our free guides will take you a long way on your own. The pricing page shows the sum.

How long before I see results?

Fixing a weak Google profile can show an effect within weeks. A new website and organic search usually take several months to build. Reviews and quote follow-up can win you work almost straight away, because they use enquiries you already have.

Can you promise a number of jobs or a ranking?

No. Nobody controls Google's results or your customers' decisions. We promise a clear plan, honest numbers and monthly measurement, and we will tell you plainly if something isn't working.

We tried an agency before and it didn't work. Why would this be different?

We can't speak for anyone else. What we do differently is start from your capacity and job value, write everything on one page you keep, and measure enquiries and jobs rather than clicks. Bring your old reports to the first call and we will tell you what we see.

Who owns my website, domain and Google profile?

They should be yours. Your domain and Google profile should be registered to you or your business, and ownership terms for any work are confirmed in writing in your proposal.

What will you report to me?

A short monthly summary in plain words: enquiries by source, quotes won and lost, average job value, and what we are changing next month. No 30-page reports full of charts you didn't ask for.

Do you install, repair or service anything?

No. We are a marketing and business consulting service, not a contractor. We never do trade work or send anyone to your customers.

Do I need to be on social media?

Not necessarily. For many solo trades owners, a complete Google profile, a small website and steady reviews matter far more. Social media is worth it if your customers use it to choose someone like you, and if you enjoy it enough to keep it up.

Do you work with owners outside BC?

Yes. We work with one-person businesses in every province and territory, meeting by video call or in person and working by phone, text and email. Each region page covers local seasons, regulators and customer habits.

What do you need from me to get started?

Your typical job value, how many jobs you can fit in a week, your busy and slow months, and where your last ten customers came from. Rough numbers are fine.

How do I contact you?

Call or text (604) 632-4959, or email Ali@Sedighi.ca. We are at our desks Mon–Fri 9–6 Pacific. We usually reply within one business day.

Money: what you pay, and how to check it is worth it

The cost is published, and you should be able to check it against your own numbers before you call. The entry plan is $1,999 a month with no commitment, or $1,499 a month when billed for the year. Canadian clients pay GST or HST for their province on top.

For a solo owner, the useful question isn't "is that a lot?" but "how many extra jobs does it need to pay for itself?" Divide the monthly cost, including GST/HST, by the profit you keep on a typical job. If the answer is more jobs than you have room for, wait. The pricing page runs this sum with two examples, and the budget guide goes further.

Time: how much of yours it takes

Expect to give about an hour at the start and roughly two hours a week afterwards, mostly on things only you can do.

Those things are asking customers for reviews, taking photos of finished jobs, answering enquiries quickly and following up on quotes. No one else can do them as well as you, because customers want to hear from the person who will do the work. We take care of the parts that need marketing know-how, and the services overview explains which is which.

Ownership: keep the keys to your own business

Your domain, website and Google profile are business assets, and they should be in your name.

We see too many solo owners who can't change their own phone number on Google because a past supplier set up the profile under their own account. Before you work with anyone, including us, make sure you know who holds the login to each account, and get ownership terms in writing. Ours are confirmed in your proposal.

Five questions to put to any marketing supplier

Whoever you talk to, including us, these five questions sort useful help from expensive noise in a single conversation.

  1. "Which of my numbers will this move?" A good answer names enquiries, close rate or job value. A vague answer talks about reach or awareness.
  2. "How will I see it each month?" You should get a short summary you can read in five minutes, not a dashboard you need training to use.
  3. "Who will hold the logins?" Your domain, website, Google profile and any ad accounts should be in your name, with the supplier added as a user.
  4. "What happens if I stop?" Ask what notice is needed and what you keep. With us, monthly billing ends on 30 days' notice.
  5. "What should I do myself?" An honest supplier will tell you which jobs only you can do well, like asking for reviews and returning calls quickly.

Write the answers down. If two suppliers give you very different answers, the glossary can help you compare them.

Trust: what we will and won't say

We will never quote you an average result, a ranking promise or a review count we can't back up. Our published results come from HVAC companies, and the results page says so on every line.

We also won't advise on licensing, insurance, tax or legal questions. Where those matter, our region pages link to the official body so you can check for yourself. If you want to talk any of this through, contact us by call, text or email. A senior strategist will answer, not a call centre, and you can find out more about us first.