A website for a one-person business is a salesperson that works while you are on a job. It doesn't need animations or a blog with three posts from 2021. It needs to answer, in under a minute, the questions every new customer has: do you do this, do you work where I live, roughly what will it cost, can I trust you, and how do I reach you?
What the service is
We plan, write and set up a small site of five to seven pages, or rework the one you have, so that every page leads to a call, text or email.
The writing matters more than the design. Most solo-owner sites we review look fine but say very little: "quality service at affordable prices" tells a customer nothing. We write each page around the questions customers actually ask you on the phone, in the words they use.
Who it is for
This suits owners with no site at all, owners whose site is slow or hard to use on a phone, and owners who have changed what they do since the site was built.
If you already have a fast site that names each service, shows your area and puts your number at the top, a rebuild is probably not where your money should go. A tune-up of the wording, or work on your Google profile, may do more.
The pages we usually build
| Page | What it answers | What it must show |
|---|---|---|
| Home | "Is this the right kind of business for my job?" | What you do, where, your number, two or three proof points |
| One page per main service | "Do you do exactly this, and roughly what does it cost?" | The job described plainly, a price range or starting price, photos of real work |
| Service area | "Do you come to my street?" | The towns or neighbourhoods you cover, and where you don't go |
| About | "Who will turn up?" | You, your experience, your licence or ticket where your trade requires one |
| Contact | "How do I reach you, and what happens next?" | Phone, text and email, your hours, what to include in a message |
A one-person business rarely needs more than this at the start. Pages can be added later when the plan shows a real reason, such as a new service you want to grow.
Timeline
A small site usually takes three to five weeks, and most of that time is gathering the facts and photos only you have.
- Week 1: a conversation about your services, area and prices, and a list of the photos we need.
- Weeks 2 to 3: writing and building the pages.
- Week 4: you review the wording, we correct it, and the site goes live.
- After launch: we check that calls and texts from the site are being counted.
How results are measured
A small site is judged by the enquiries it produces, not by how many people visit it.
- Calls and texts from the site, counted with a tracked number or a simple "where did you find me?" question.
- Enquiries per service page, which shows which jobs the site is good at selling.
- Quality of enquiries. If people call already knowing your price range, the site is doing its job.
- Speed on a phone. Most of your visitors will be on one, often standing in the room with the problem.
Mistakes to avoid
- One page that lists everything. A page for each main service helps customers and search engines understand exactly what you do.
- Hiding your phone number at the bottom, or behind a menu.
- Stock photos of people who are not you. Real photos of real jobs, even taken on a phone, build more trust.
- Writing about yourself first. Start with the customer's problem, then explain how you solve it.
- Letting someone else own the domain. Make sure it is registered to you.
A website works best when the plan has decided which services to feature. Once it is live, reviews give it the proof it needs. See pricing or contact us to talk about yours.
Frequently asked questions
How many pages does a one-person business need?
Usually five to seven: a home page, one page for each service you want more of, an about page, a service-area page and a contact page. More pages only help if each one answers a different real question.
Should I put prices on my website?
Where you can, yes, even as a range or a starting price. Customers who see a range and still call are better leads, and you spend less time quoting jobs that were never going to happen.
Who owns the site and the domain?
You should, and the domain should be registered in your name or your business's name. Ownership terms for any website work are set out in writing in your proposal.
Can I keep my current site?
Often, yes. If it loads quickly on a phone, shows your number clearly and explains each service, it may only need better wording, not a rebuild.